"... and I'm a Mormon"

Mormonism / The faith of Latter-Day Saints has been in the news recently and I have been thinking about all my mormon friends. On top of the media excitement, for months I have been seeing these web commercials showing three scenes of a person, living life in a happy and exciting way concluding with "... and I'm a Mormon." A lot of times these ads feature people of color or people who seem to be near the extremes socially (i.e. hard-core motorcycle riders, hippie looking grandmothers). Now I am seeing commercials of the same brand, often back to back. Hawaiian Surfer: http://www.youtube.com/watch?v=9pjNWvEMYwo Free-spirited mother, artist: http://www.youtube.com/watch?v=VaEgGZnZcos&feature=pyv High-speed motorcycle rider: http://www.youtube.com/watch?v=4hr75CYmHI8 A "Black Mormon" urban school teacher: http://www.youtube.com/watch?v=7OtpU_YC7n4 It even made the news: http://www.q13fox.com/news/kcpq-new-im-a-mormon-ad-campaign-to-hit-seattle-201...